Dwelly swoops for Nottingham agency

Dwelly, one of the UK’s leading lettings acquisition and success planning experts, has acquired lettings business, HC Lettings, the Nottingham-based agency formerly known as HoldenCopley.

The deal adds a further 850 fully managed properties to Dwelly’s growing portfolio.

HC Lettings was founded out of HoldenCopley and today operates as its dedicated lettings arm. While HC Lettings is being acquired by Dwelly, HoldenCopley continues to operate its sales division independently.

The existing management team at HC Lettings will remain in place, ensuring continuity for both landlords and tenants while supporting the business through its next phase of growth. Dwelly’s investment will bring enhanced proptech solutions, including AI-led systems designed to streamline operations, accelerate growth and improve the rental experience for both agents and tenants.

This latest deal highlights Dwelly’s dual commitment to preserving the legacy and culture of the agencies it acquires, while introducing market-leading technological improvements that benefit landlords, tenants, and agents alike.

The deal between Dwelly and HC Lettings was brokered by Adam Walker, with Trust Audit overseeing the compliance, whilst Dean Wilson headed the legal requirements.

Steven Holden, previously Director of HC Lettings, will be leaving the business to focus on the growth of the HoldenCopley sales business.

He said: “We are extremely proud of the reputation HC Lettings has built in Nottingham. Partnering with Dwelly provides the best opportunity to accelerate the next chapter of growth, while preserving the values and standards that our clients have come to expect.

“The additional support, particularly through technology and innovation, will allow HC Lettings to deliver an even better experience for both landlords and tenants.”